ARRI - ENCOUNTERS
CLIENT: ARRI
DESIGN & ART DIRECTION & ANIMATION: Eddy Klaus
CREATIVE DIRECTION: Johannes Polta
produced at polta.co
What an opportunity! I got the chance to be a tiny part of the new marketing campaign for ARRI´s new digital camera system.
The awesome people at polta.co asked me to help out with Design and Animation work for the launch of the new Arri Alexa35
Part of the marketing campaign was the creation of a short film series called "Encounters":
"... commissioned by ARRI for the launch of the ALEXA 35. Eleven filmmakers from around the world were given the same brief: to develop and shoot a short script based on an encounter, of any kind. Each film managed to push the ALEXA 35 in a unique way; the resulting images are incredibly varied, but universally cinematic."
In cooperation with polta, we designed and animated the opening titles, which are displayed before every short-film.
We created different variations of the intro and also produced an outro, which unfortunately wasn't used at the end.
You can see the process below.
Also:
Check out the ARRI youtube channel, where you can see all the cool short-films for "Encounters": https://www.youtube.com/c/ARRIChannel/videos
More Info about Alexa 35: https://www.arri.com/en/camera-systems/cameras/alexa-35
Intro Process
Type Reference
Type Exploration
Outro
Thank You!
