LOWA - DIGITAL ISM 2022
Animation Part I
CLIENT: LOWA SPORTSCHUHE GMBH
DESIGN & ANIMATION: Eddy Klaus
CREATIVE DIRECTION: thinkinmotion
produced at thinkinmotion
Thinkinmotion asked me to help with some design and animation work for LOWA, celebrating their 100th anniversary.
This is a little collection of some of the work i did.
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There were mainly two parts of the project.
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The first part included rendering shots of stylized mountains of real locations, which were edited by thinkinmotion.
This was the first time I got the chance to use DEM-Earth, a plugin for Cinema 4D, which helps create real life terrains.
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The second part was a typical 2D type and graphics animation package for a sales presentation.
look development & early tests
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/53ea9c5b-e177-4e6a-85ed-5889dd6aec22_rw_1920.jpg?h=58039470bfab1e24413ef60d84c71706)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/e2917935-568a-4f9b-ab7f-6d7f1eeaa6a4_rw_1920.jpg?h=671c9a1986b5bcf131c0298b1a53342f)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/34fcaf1e-3ab9-4fb2-b1b6-fe8edd21ffcf_rw_1920.jpg?h=e914fa8c50858d21a0337f6b98337ddf)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/99373cea-ed76-4bd1-a48a-a3095e7a7dd1_rw_1920.jpg?h=b3762d3f6a4dd32c2bdfc3c7e0e3c352)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/724b928b-c30d-4dff-9ffa-c6d026020091_rw_1920.jpg?h=074a32a2bae9d04942a5a98b6bf8f26c)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/6fd9e91d-b310-4d05-b37f-11f5eb094438_rw_1920.jpg?h=c67f95c8c4b647db6f6dc86c14cc7f62)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/212448cf-efc3-43dc-a92d-1af15958e2ce_rw_1920.jpg?h=f3131ce7997f9a35b2fbe218e1f74f31)
Styleframes
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/b5fd640c-f2a0-4277-856b-fe2771cb1efc_rw_1920.jpg?h=36929cb0e38b93071b5c1b5f19c2544a)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/43a66386-bbc7-4349-a1d0-ab61ba7b1c9d_rw_1920.jpg?h=d92b43de4bf6eec75303e3c4405737fe)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/a04affda-36a3-4b7b-89b3-6f86125134c6_rw_1920.jpg?h=075e78fc88f7b98df9ac669754b6612c)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/113acc91-8ff1-4172-9dec-7654fb83f4e0_rw_1920.jpg?h=7f71e6204dd70965cacf288339c44842)
Poster Design
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/4775155f-ccb3-45b5-8597-854ad11d8c77_rw_1920.jpg?h=607b5135b91f320fdbdfe8ae076f2a1f)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/8deedae1-2ded-4d75-a154-f1e0d0e1f819_rw_1920.jpg?h=e73e3ceaef4dab27c888764db4ac2d89)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/eeb5b116-5e31-4891-87e7-10d98ed182ad_rw_1920.jpg?h=1cc50d375324a2f2c82e4a35fb85682b)
![](https://cdn.myportfolio.com/6be4d6b5-880d-4831-ae97-9c6da66d95ee/31b887d3-ea8d-40b2-b77f-b62bdb3c2f62_rw_1920.jpg?h=c6519aabe5c20de7c2468b11519a17ec)
Animation Part II